Every business owner knows that building an online presence is vital for long-term success. The two most important areas to focus on are your website and social profiles. Did you know that there are 3.5 billion active social media users per day? With such a diverse audience, you’ll gain followers with no issue. Unfortunately, for most businesses, this isn’t the case.
The internet is full of blog posts that tell you how to build an Instagram following #instagram, but if you can’t attract an audience, it’s best to look at what you’re doing wrong.
What Are You Doing Wrong?
Creating an account and posting regularly is just one part of social media success. Here’s what you’re doing wrong and how to make it right. #instagramtips
Do You Use Instagram Insights?
Instagram has a useful analytics tool called Insights, which does exactly what its name suggests. Insights offer you valuable information for every post you create, including how many views you receive and the level people engage with your content.
Once you get an idea of which posts are performing well, you can update your content marketing strategy to reach a broader audience.
There’s No Consistency
Your branding should be consistent across all channels if you want to create a secure identity. For example, if a hair and beauty salon started posted photos of cute animals on their Instagram, they wouldn’t resonate with their customers.
The idea of social media marketing is to match your users’ interests and provide them with helpful information. Keep your niche in mind and try not to stray too far from the topics that relate to your industry.
It would be best if you also tried to use the same tone, language, and colour scheme across all your channels.
You Don’t Know How to Use Instagram Stories.
Instagram stories are one of the most valuable social media tools available, but people don’t understand how to use them to maximise their visibility. HootSuite claims that 400 million stories are created each day, which shows how popular they are with users. However, if you don’t use stories properly, you won’t see the full benefits.
Many people think that adding a series of random moments together creates an exciting story, but it doesn’t. People want to see relevant stories and will show more interest if your story has a theme.
Imagine you’re launching a new product and want to use stories to showcase it. It would help if you thought about creating a slideshow that explains how you found the product, why you chose it, what it does, and how your audience will benefit from purchasing it.
Remember, your Instagram business account is a professional representation of your company and should reflect your values, mission, and brand identity.
You’re Not Looking Beyond Instagram
The best thing about Instagram is it’s integration features. You can easily use other platforms such as Facebook, Twitter, and YouTube to increase your followers by directing them to your Instagram posts.
Most Instagram users spend a lot of time on YouTube, so you can make tutorial videos and direct your audience to Instagram. There are many ways to increase your audience, and if you use a variety of platforms, you’ll grow your following.
The Bottom Line
So, now you know what you’re doing wrong on Instagram, it’s time to get to work on putting it right. If you’d like professional help, we’re happy to offer a free no-obligation consultation. Contact us today!