Salesletter Trick

When learning how to write a salesletter, you will find lots of tips and techniques that others use. Here is a tip that I use on my salesletters that really makes the bold text pop out to the reader. 

Make the color of your content text not quite black, such as #0a0a0a and  bold text black, #FFFFFF. This will give a little bit of pop to your bolded text.

Of course you should always test anything. While this works in my niche, it may not work in yours.

What other tricks have you found to work on your salesletters?

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