A swipe file is a collection of tested and proven sales letters, email subject lines, opt-in forms. Collecting these files is common practice among internet marketers, so you will have a collection of ideas before you begin your next project. You should never begin a create project with a blank piece of paper, you should have some ideas from your swipe file.

One way to start your swipe file is to collect ads, the catch your attention. As an internet marketer you should create a folder on your computer with the different categories, email subject lines, sales
letters, headline, ... Read More

<p>As the manger and owner of a business, whether offline or online, there are two key numbers you must understand and know. The first key number you must have a handle on is cost per acquisition. The second is the lifetime value of a customer. You will quickly see that these two numbers are somewhat enter twinned.

The cost per acquisition (CPA) is simply how much does it cost you to ... Read More

My quick report on Ready Fire Aim by Michael Masterson which I highly recommend

I have quickly learning that if you want to make money in internet marketing, you must treat it and run it like a ... Read More

Email marketing, the most maligned, misunderstood, and misused of the direct marketing disciplines. Email marketing is a form of direct marketing that focuses on electronic mail, a call-to-action offer, and a direct message to the consumer.

Various laws prohibit unsolicited mail, but that doesn’t stop spammers. Various software programs, ISP filters, and webmail filter and reporting tactics don’t stop it either. The only solution is to make better use of opt-in lists so that you don’t run ... Read More

There are thousands of tips on how to build an e-mail marketing list, and each tip adds a small increment of potential profit to your ventures. Follow these simple techniques to start building an e-mail marketing list.

1. E-mail list services are the fastest, no-nonsense way to build an e-mail list – for novices, power mailers, and niche mailers. Commendable e-mail list services use the double opt-in method for gathering e-mail addresses so that you will never be accused of sending junk mail to the e-mail addresses you purchase from them. Sometimes, the e-mail addresses come on a CD in the mail, but, most ... Read More