Email marketing, the most maligned, misunderstood, and misused of the direct marketing disciplines. Email marketing is a form of direct marketing that focuses on electronic mail, a call-to-action offer, and a direct message to the consumer.

Various laws prohibit unsolicited mail, but that doesn’t stop spammers. Various software programs, ISP filters, and webmail filter and reporting tactics don’t stop it either. The only solution is to make better use of opt-in lists so that you don’t run ... Read More

Email marketing is a big term that encapsulates a lot of different concepts and profit building techniques. Send an email newsletter, email promotion, email event invitation, online survey, paid survey, tutorial, auto-responder reply, or special offer. Email marketing costs U.S. businesses $400 million per year; it’s second only to search engine marketing in ... Read More

There are thousands of tips on how to build an e-mail marketing list, and each tip adds a small increment of potential profit to your ventures. Follow these simple techniques to start building an e-mail marketing list.

1. E-mail list services are the fastest, no-nonsense way to build an e-mail list – for novices, power mailers, and niche mailers. Commendable e-mail list services use the double opt-in method for gathering e-mail addresses so that you will never be accused of sending junk mail to the e-mail addresses you purchase from them. Sometimes, the e-mail addresses come on a CD in the mail, but, most ... Read More

An e-mail autoresponder is the e-mail marketer’s closest ally and friend. The importance of an autoresponder cannot be underestimated to neophyte, would-be e-mail marketers. All the e-mail marketer has to do once they’ve established an e-mail marketing list is to put their message sequence into the autoresponder. The sequential autoresponder will send out messages on a schedule. You can input as many messages as you desire all at once, and it will send them out over a certain period of time. If you add a new e-mail address to your database, it will send the first message in the sequence to the new ... Read More

For those of you unaware of how powerful opt-in email marketing is, this article will explain its advantages and functions and teach you how to use opt-in e-mail marketing. It’s a necessary tool in any web marketer’s toolbox.

Opt-in ... Read More