All entrepreneurs, whether offline or on need to know this key number to run a profitable business. We online marketers have elaborate tracking for conversion rates, click through rates, etc, but we do not track the lifetime gross profit. Even a company just starting out should have some idea of this number, otherwise how do you determine the price of your product.

The first step as a new business, you should research industry data, ask others to find how long the average customer usually stays with them and the amount they ... Read More

<p>As the manger and owner of a business, whether offline or online, there are two key numbers you must understand and know. The first key number you must have a handle on is cost per acquisition. The second is the lifetime value of a customer. You will quickly see that these two numbers are somewhat enter twinned.

The cost per acquisition (CPA) is simply how much does it cost you to ... Read More

The number one first choice you have to make before beginning an affiliate marketing venture is to decide what kind of affiliate program you want to market. Choosing the affiliate program can be just as critical as wh

ere you get your traffic because your conversion rate hinges on the product you’ll be promoting. If you have a shoddy product that doesn’t convert well or untargeted traffic for a targeted product, then you’ll be missing out on ... Read More